Từ ngày 20/7/2020 Học viện SIM chính thức thay đổi logo. Logo mới với 2 màu chủ đạo là đỏ và xanh dương.
I am pleased to inform you that Singapore Institute of Management (SIM) Group Limited has undergone
a rebranding, to reflect an industry-focused and skills-based era of learning.
In 1964, we were set up with the mandate to help Singapore’s economy by moulding professionals and
business leaders. It has almost been 60 years, and as a learning institution, we need to be forwardfacing
and future-ready, to take on the challenges of tomorrow. Now that the global economy is easing
into the new normal post-pandemic, it is timely for us to adapt and in doing so, demonstrate that SIM is
well-positioned to support the new learning needs of the economy, as we have been doing since 1964.
Through the rebrand, we are re-establishing our purpose, which is to empower learners to thrive across
various life stages, by creating learning experiences and platforms that transform higher education,
accelerating professional development and providing the learning solutions that are needed to upskill
the enterprise workforce. This is made possible under our two core entities – SIM Global Education,
and SIM Academy, which now houses our Enterprise Solutions and Professional Development
The new look of SIM will be visible across SIM and its entities’ websites, social media channels, and all
our print and digital collateral from 20 July 2022, during which it will be concurrently unveiled to internal
stakeholders during an event at the Clementi Campus in Singapore. I hope you will appreciate the new
brand, and what it stands for in the future of work and learning.